Thursday, 10 February 2011

Commercial food photography

Last year I had the opportunity to combine two things I dearly love, Food & Photography, and get paid for doing it!

Last year while setting up a graduation group photo at Ridley College (will write a post on that soon) I was approached by the head chief of Hot Dish catering, Michael Shaw, to take some food photos during the day.  I said sure, thinking he just wanted some photos of the spread while doing the event coverage.  A few moments later he started laying out a table for a formal set-up.  Anyway I quickly organised some lights, took a few shots and landed myself a couple of dedicated food shoots.

The main aim of the shoots was to produce advertising images for the web site, print advertising and any press releases.  Some also ended up being used for as a submission for food competitions and some may even make it into a book one day.  This meant that they needed to be clear commercial images but be 'artsy' enough to not just look generic or for a fast food store.

With that in mind and the knowledge that we had to produce a lot of images quickly as a default I used a two light set-up; a small softbox key light high, behind and slightly to the side and a relatively on axis fill through a silk (shower curtain) to fill the shadows and give another spectral highlight on the food.  I also used a reflector or two for most shots.

Lamb Kebab Arancini Balls
Hot Dish Catering
Dukkah and bread Cheese Platter
Coffee treats
All photos by Will Hore-Lacy, food styling by Michael Shaw.
Thanks to Michael for letting me post these and with any luck there will be more to come in the future!

1 comment:

Crimson Gardenia said...

I love the one of the tray, with the food peeking out throught the handle.
Very nice!